I watched the video interview of Tiwa Savage. And I have a few thoughts on it. Seems to me that the basic idea, coming from a PR perspective, was to pull a fast Olivia Pope ish on the scandal which broke a few hours ago. And understandably so. Tiwa Savage is a Brand Ambassador for a few top brands such as MTN, Pepsi and Pampers. Whatever the negative fallout of this impending and scandalous divorce , it’s going to have some downside a bit on the brands she campaigns for. So a fast ‘tell-my-side-of-the-story mode’ had to be employed and fast too. I don’ t know if a professional PR person was involved with the packaging but it was tacky. Not professionally done, in my opinion. I’m not harping on what she said, as those things are her personal heart cry and she has a right of reply but I’m more interested in the optics of what has been put out. First, perhaps in a bid to elicit some linear empathy or something, Tiwa was made to think that looking humble and contrite corresp...
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